Tokens.com, a publicly-traded company that buys revenue-generating digital properties, has acquired 116 parcels of virtual land within decentraland’s metaverse, which is apparently the biggest metaverse land purchase to date.
Each parcel corresponds to 52.5 square feet of online land, making the procurement equivalent to a total amount of 6,090 square feet. The firm paid MANA 618,000 (over USD 2.8m at present prices) to acquire the estate, which is in the heart of decentraland’s fashion road.
A location said to be poised to come to be a fashion and also shopping hub within the upcoming digital era. “Style is the following enormous location for development in the metaverse,” Sam Hamilton, head of content at decentraland, was estimated stating.
“So it’s timely, and also extremely interesting, that metaverse group has made such a decisive commitment with this land acquisition in the heart of decentraland’s fashion precinct.
“Metaverse group, a subsidiary of Tokens.com, has finished the purchase as well as intends to ink partnerships with fashion brand names that have an interest in promoting their E-commerce offerings within the metaverse.
Arguably, high-end brand names can mostly gain from digital universes where they can promote their physical brand names and offerings or perhaps give completely virtual things, which explains why they are heavily investing in the space.
Earlier this year, Gucci held a digital style installment called ‘Gucci Yard Experience’ as part of a collaboration with Roblox, a platform that allows users to create 3D video games and rooms.
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At the event, a special digital Gucci bag sold for Robux 350,000 (USD 4,000). In a similar way, giant sports apparel company Nike just recently unveiled Nikeland.
A 3D online room where fans can attach, develop, share experiences, and also compete. There will certainly likewise be a digital showroom where customers can furnish their avatars with special, online Nike products.
Meanwhile, decentraland ‘s native token MANA has pumped in cost following the offer.
At 12:37 UTC, MANA is trading at USD 5.22 per coin, up by 24.3% over the last 24-hour, along with virtually 60% over the week, according to information by CoinGecko.
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