Sports apparel giant Puma has actually taken its primary steps right into the world of Web3 using the buying an ENS domain.
The firm revealed its eyes for crypto by altering its Twitter handle to the freshly obtained domain, which reviews ‘Puma.eth,’ placing it as the 13th most followed account to consist of ‘.eth’ in its name, behind the similarity Paris Hilton and Shaquille O’Neal.
As an outcome of their ENS domain name purchase, the firm’s fresh brand new pocketbook has actually seen 18 NFTs join its ranks, which appropriately, all consist of feline components to them.
The most notable additions to the wallet include Gutter Pet cat 1110 (purchased for 7.25 ETH), Awesome Pet Cat 32 (bought for 14 ETH), and Careless Lion 4609 (acquired for 2.5 ETH).
To securely cement the company’s high temperature for all points NFT, it has actually additionally announced its plans to team up with Catblox to release its inaugural NFT collection, nonetheless, information of the project are yet to be revealed.
Puma’s plunge into the metaverse varies from that of its closest competitors Nike as well as Adidas, that each made their study the space through explicit NFT inspired steps.
As Nike got online tennis shoes brand RTFKT to release an NFT collection, whilst Adidas launched a collection in partnership with the likes of Bored Ape Luxury Yacht Club (BAYC), Gmoney, as well as Punk Comic books.