Universal Music Group (UMG) have partnered with leading avatar technology business Genies, in an effort to establish the digital characters and also digital wearables of the artists authorized to the world-leading songs company. The arrangement will certainly build on an earlier partnership in between the two business, which saw the first intro of UMG-signed recording artists to the metaverse. The collaboration will certainly furnish megastar artists on the UMG lineup with a distinctive and official virtual identification. From here, musicians’digital identities will have infinite chances to present themselves throughout the metaverse, where they can connect and also engage with followers in creative and authentic manner ins which would be inconceivable prior to the advent of Web 3.0.
The partnership will certainly additionally allow UMG-signed artists to launch exclusive character wearables for their followers to collect as well as utilize to kit-out their very own metaverse avatars. Genies is a leading character modern technology business that brings the power of NFTs as well as crypto to society via its mission to possess the digital being identity layer. Their success in creating digital beings in the type of characters has resulted in them being created the decentralized Disney of the metaverse.
As such silver might infer, UMG are most certainly not the first significant music-label that Genies have teamed up with. In might of this year they developed a collaboration with Warner Songs Team, seeing them come to be the main character and also wearable NFT companion for all Detector Songs Group-signed musicians. They have also worked together with many various other significant music labels, such as Def Jam, RocNation and also Island, where they developed digital identifications for the similarity Justin Bieber, Rihanna, Shaun Mendes, and several more.